Just two days ago we announced the rebranding of IncSpring to Brandstack. Apparently it’s a good week for launches because Building43, a site for people who are fanatical about the internet, just launched today. The site is manage by Robert Scoble, of Microsoft/Fast Company/Social Media fame, and sports contributions for other big names on the internet. On the home page, or Main floor as they call it, you’ll see an interview on Facebook with Mark Zuckerberg and an article about entrepreneurship from Guy Kawasaki.
Well, somehow I was asked to contribute to the site’s launch with a piece on Brandstack’s views on branding. Read the full article here. In fact, Brandstack will have a more permanent presence on Building43 in the coming days. This is a great opportunity for Brandstack and it’s users considering the number of eyes the site will attract. Be sure to check it out, read a few posts and spread the word.
Alan Weinkrantz, a San Antonio based journalist/blogger/PR extraordinaire, wrote a great piece about Brandstack today on San Antonio Startups. In the article he touches on the site’s new direction of building an entire brand and the benefits for buyers and sellers. Read the whole article here:
http://www.sanantoniostartups.com/2009/06/10/brandstack-reinvents-the-branding-supply-chain/
The site is worth checking out if you’re interested in San Antonio Startups. Read dozens of other startup blogs on the parent site Spring Stage for national news.
IncSpring is now Brandstack!
It’s more than just a name change. It’s an expansion.
With our new platform, Brandstack not only showcases incredible design talent, but also allows companies to purchase an entire package — domain, name, brand, logo, stationery — and any other individual elements that they might need as they need them. If a company needs a Website, they’ll be able to find it and then come back for their identity package another time.
It’s also a great way for designers and companies to meet each other on the Web. We’re a completely open network and encourage companies to work with the designers beyond the initial purchase.
We know it works. We used Brandstack to develop our new brand.
We ate our own dog food!
The new Brandstack identity was chosen from our network. After we selected the design – Paper Float – from more than 2,200 logos and identity packages, we contacted the designer to make a few minor adjustments.
In a fraction of the time it takes to develop a new identity, we were able to see our brand come together just as we envisioned it. And then it was easy to integrate it into our Website, stationery, and other marketing material.
continue reading
