Description:

The brand is of a very generic nature. The concept behind it is 1+1=11 rather than 1+1=2 [and you thought I got my math wrong :)]; implying manifold benefits. Like providing more than expected.
However this would work well for businesses, agencies, financial/investment industry and its like, that engage in profit making for its clients. Hence the mark is lit up by the green.
Another plus in the mark is that it comes with a PLUS SIGN in the negative space between 1 and 1